Celebration being the core of the brand, &TV will ‘celebrate the spirit of living’ through its content offering.Ĭommenting on the launch, Mr.Punit Goenka, MD & CEO of ZEE said, “&TV will offer a more substantial viewing experience to an audience that is always seeking fresh and relevant content. &TV will mirror the thinking and values of an evolved India – the New Age &DIA! The content of the channel is contemporary and contextual, depicting the progressiveness of the viewers. Set reminders for your favourite TV Showsĭerived from the conjunction ‘&’, the channel stands for binding people, ideologies and philosophies. Produced by Siddhartha Basu of Big Synergy, this new age game show is all set to change the dynamics of non-fiction formats on Indian Television. While the askers shall pose the questions, the contestants will be seen demonstrating their street-smartness to win the prize money. For the first time in India, &TV presents a show where the common man will don the role of the ‘Asker’, as well as that of the ‘Contestant’. Like the host, the very format of the game show challenges conventions. The baton of India Poochega – Sabse Shaana Kaun? has been handed over to someone who personifies the brand and is the epitome of achieving his dreams with pure passion and determination - none other than Shah Rukh Khan. The newest entrant in the Indian GEC marquee, & TV unveiled its flagship property, India Poochega – Sabse Shaana Kaun? which has been adapted from Who’s Asking, based on the Armoza game show format from Israel. India’s leading television, media and entertainment company, ZEE Entertainment Enterprises Limited (ZEEL) announced the launch of '&TV', their flagship Hindi GEC under the ‘&’ bouquet. READ: Shah Rukh Khan preparing for a reality show like KBC?
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